SEGA Europe Ltd. announced as latest patrons of the National Videogame Foundation.

SEGA® Europe Ltd. have become the latest patrons of the National Videogame Foundation, the new not-for-profit organisation that develops the role of videogames in culture, education and society. 

SEGA is the esteemed publisher of some of the best loved creations in videogame history, including Football Manager™, Total War™ and of course Sonic the Hedgehog™.

“SEGA Europe are proud to be working with the National Videogame Foundation to bring our videogames and all videogames to an ever growing and diverse set of players.” said Dean Trotman, Commercial Director, Commercial Publishing at SEGA Europe. “The National Videogame Arcade is a unique destination, we’re delighted to be playing a part in supporting its work and would urge colleagues to do the same. We can’t wait to start working with the NVA to create some brilliant new projects and find some exciting new audiences.”

The National Videogame Foundation was established in 2016 to develop the role of videogames in culture, education and society. It operates the National Videogame Arcade, the five-storey cultural centre for videogames in the centre of Nottingham which welcomes tens of thousands of visitors a year. As well as the activities of the Arcade and other projects, the support of Industry Patrons is essential for the Foundation’s development. 

“We’re honoured that SEGA Europe have joined the ranks of videogame legends helping us establish a new recognition for games in the world. It’s a fantastic boost for us to have the backing of such a respected and globally recognised brand.”, said Iain Simons, CEO of the National Videogame Foundation. “Using the footprint of the NVA, we want to work with SEGA and all our patrons to develop the recognition of videogames as broadly as possible.”

The National Videogame Arcade will be celebrating its second anniversary in March 2017.